Monday, December 14, 2009

Farewell Rock-n-Platinum, Hello Lofts!

A warm thanks to everyone who made the Rock-n-Platinum Showcase possible: the talented designers, the generous sponsors, stalwart movers, the amazing photographer, the eternally patient graphic designer, our web team, videographer, etc. We hope that everyone enjoyed the experience.
While the staged rock habitats are no longer, the story of the Lofts @ Cherokee Studios is just beginning. The project is expected to achieve LEED Platinum certification now that it has been completed, making it the first building of its type on the West Coast.

If you didn't get a chance to stop by and check them out for yourself, feel free to contact the Sunset Team to schedule a time for a private tour or to stop by for an open house.

The Lofts @ Cherokee Studios in the News

For anyone who wasn't able to make it out to see the Rock-n-Platinum Showcase, here are a few quick links to fill you in.

The Lofts @ Cherokee Studios were just covered by ArchDaily, Inhabitat, Treehugger, and Jetson Green. EcoHome will feature an interview with Greg Reitz later this week. Also look for us in February on the Indigo Project as part of their special program on architecture and design.

And on the off chance that you don't read the interwebs, you can catch us on TV in January on Open House LA. Watch January 16th and January 17th for a personal tour of the rock habitats.

California Real Estate Journal Names Greg Reitz a "Green Leader"

We all kind of knew it already, but now it's official. Greg Reitz was named a "Green Leader" earlier this month by the California Real Estate Journal. Check out page 26! REthink Development's green philosophy is pretty simple. "We aren't starting off the process to chase points. We're just trying to design the best building possible."

That said, the Lofts @ Cherokee Studios are nonetheless expected to garner enough LEED points to become the first Platinum mixed-use, multi-family building on the West Coast.