Miss the Party? Join the Tour.

We've reached capacity for the preview and party this Thursday, October 29th. But if you're missing the party, that doesn't mean you have to miss Rock-n-Platinum entirely. You still have a chance to see this one-of-a-kind design showcase through November. The showcase will be open to the public on Saturdays and Sundays from 12pm to 5pm, October 31st through November 15th.

Click here to buy tickets. A $10 donation to Habitat for Humanity of Greater LA will give you full access to the building. Explore the Alice Cooper Lair. Experience the David Bowie Bachelor Pad. Revel in the 30 Seconds to Mars Penthouse. And imagine what it might be like to live in the stylish and sustainable Cisco Home model penthouse.

Inside the Alice Cooper Lair

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SAVE THE DATE!!! Rock-n-Platinum Preview & Party - Oct. 29, 2009

It's official. The party is on.

Mark your calendars and join us on Thursday, October 29th from 7pm to 10pm for the Rock-n-Platinum Preview & Party.

Be among the first to see the new ultra-sustainable Lofts @ Cherokee Studios and stroll through the first-ever showcase to reinterpret music through design. Suites in homage to Alice Cooper, the Thin White Duke, and so much more await.

And oh yeah, there's the MUSIC! Since this entire showcase is a celebration of the chapter that came before (Cherokee Studios) and the chapter to come tomorrow (Lofts @ Cherokee Studios), we couldn't throw a party without lots, and lots, and lots of music! Be there for live performances by Aussie singer/songwriter Ben Lee and up-and-coming native LA band Blueskyreality, as well as a mash-up session with DJ Axel.

Ben Lee

Blueskyreality

DJ Axel

When you need a break from the music, go up top and take in the panoramic views from the rooftop garden designed by Form LA.

And some VIPs will qualify to take a test-spin in the sleek, sexy, and totally sustainable Tesla Roadster.

Tesla Roadster

Tickets go on sale in the next few hours!

VIP tickets - $75

General admission - $50

Remember, proceeds go towards our favorite charity partner Habitat for Humanity of Greater Los Angeles, an organization that understands green building and works to provide homes for families across the Southland.

This will be an epic party for a very good cause.

We hope you can join us.

If you can't be there on the 29th, stay tuned for more news about public tour hours for a self-guided chance to see the showcase.

Designer Spotlight: Dennis Design Group Designing Alice Cooper

The creative force behind what may seem an odd juxtaposition at first - Shock Rock and 'Green' design - Dennis Design Group proves that modern glamour includes using a little eyeliner and massive amounts of design savvy.

What was your first rock concert? (If it’s embarrassing, you can plead the 5th)?
Dennis: Ratt opened for Motley Crue in an outdoor venue. It was raining all day and right before the show opened, lighting hit the tower in the audience that was suppose to shine light on the band. They couldn't have bought a better special effect!
Casey: Okay so the chronology is a little foggy in the haze, but I think my first Rock Concert was Korn. Sugar Ray was the opener, and this was before they turned all OC bar band, they were heavy Goth rock!! That's right, I think it was 1993.

What was the first record or CD that you ever bought?
Dennis: I bought a 45 of 'Baby Makes Her Blue Jeans Talk'. I think I followed it up with 8675 309.
Casey: Well, it was tapes at the time and they were a gift, The Beatles Yellow Submarine and Sgt. Peppers Lonely Hearts Club Band. The first tape I bought was Marky Mark and the Funky Bunch, and first CD was Crash Test Dummies! Mmmmm Mmmmm Mmmmm Mmmmmm........


What inspired you to get involved in this project?
Dennis: It only made sense to match the leaders in green building with the leaders in green interior design!
Casey: With a theatrical and musical background, this project combines my worlds! With this design I get to fuse my passions, and create an iconic Rock Star interior! It is equally an opportunity to showcase the fact that Green Design can be glamorous. Responsibility does not have to minimize luxury and style.


Why Alice Cooper?
Dennis: Alice Cooper is a ROCK GOD and it didn't hurt that Brook Casey is very good friends with him. In addition to being able to dress our space with his personal effects, we might be able to get him to show up at the opening!!
Casey: Alice Cooper is a legend. He is the pioneer of Shock Rock, and continues to give his audiences a memorable theatrical experience. His music and shows have inspired many generations of artists, including myself! With having the pleasure of knowing, and working with
Alice Cooper, I am taking this opportunity to celebrate his career and showcase his theatricality in a sophisticated Shock Rock interior!