30 Seconds in the 30STM Space

Kings and Queens of great design can really appreciate this loft designed by Jennifer Siegal and Sandra Sharma from Office of Mobile Design & BLANKSPACE. Inspired by the sophomore album from 30 Seconds to Mars, “A Beautiful Lie,” the designers crafted a story around a fictional young couple – an artistic husband, a singer/songwriter wife, and a baby on the way – concerned about the environment and passionate about high quality modern furniture and art. The band and album were chosen because of their concern for the environment, focused on issues such as the melting polar ice caps, putting together the Environmentour, and living in elegant simplicity. Utilizing organic and repurposed found objects throughout, each room from the reading nook to the nursery is uniquely peaceful and functional, and hopefully provokes thought about everything from the mundane to the extraordinary.

Special thanks to the sponsors whose generous contributions are making the 30 Seconds to Mars space possible:

http://www.argington.com/

http://www.whatisblik.com/

http://www.clevelandart.com/

http://www.jessicastarkey.com/

http://www.johnrobshaw.com/

http://www.knibbdesign.com/

http://www.knoll.com/knoll_home.jsp

http://www.matin-gallery.com/

http://www.philipnimmoironworks.com/

http://www.projectimportexport.com/

Designer Spotlight: Siegal & Sharma Designing 30 Seconds to Mars

The brains behind the Office of Mobile Design & BLANKSPACE join forces to put their pre-FABulous touches on what is sure to be an interplanetary sensation; a penthouse suite in homage to alternative rock band 30 Seconds to Mars.

What was your first rock concert? (If it’s embarrassing, you can plead the 5th)?
Sharma: Rolling Stones: Voo Doo Lounge Tour.
Siegal: Jethro Tull at the Boston Garden. 1981 or 82.


What was the first record or CD that you ever bought?
Sharma: Thompson Twins: Into the Gap. I also won a record in a 6-hour roller-skate-a-thon.
I think it was Olivia Newton John. I remember my mother telling the people who sponsored me that I would skate for a half hour, an hour tops. I skated the entire time out of sheer determination. I was really little... maybe 6 or 7.
Siegal: Meat Loaf, Bat out of Hell.


What inspired you to get involved in this project?
Sharma: I was initially intrigued by the concept... designing a space inspired by music. I've
designed spaces influenced by a piece of jewlery, a chair or a piece of art but never a song or a band then Habitat for Humanity's involvement clinched it for me.
Siegal: The opportunity to work with my colleague Sandra Sharma.


Why 30 Seconds to Mars?
Sharma & Siegal: 30 Seconds to Mars was the only band whose music we liked and that shared our passion for the environment. Even their name "30 Seconds to Mars" evokes thought... We have a consumer based society and technology moves so quickly in order to attempt to keep up with our demand for instant gratification.

Meet the Designers

Music and design are intrinsically related. They're based on the same principles: creating something out of nothing; something that elicits an emotional response; something memorable. Both require creativity and talent. And the Platinum Legacy Showcase brings the best of both together.

REthink Development has assembled a 'rock star' (pun intended) cast of designers to be part of the Platinum Legacy Showcase. The mission? Interpret music through design, melding musical creativity with a three-dimensional space. Designers have been asked to select an artist from the long list of stars who have recorded at Cherokee Studios and build a compelling, mind-blowing space based on their specific music and character. We're talking homage to, and not mausoleum for.

Joining the team to transform the Lofts @ Cherokee Studios into a living, breathing design interpretation of music are:

Rogerio Carvalheiro - Rogerio has worked with and been strongly influenced by design luminaries such as Julie Eizenberg, Arthur Erickson, and most recently, Philippe Starck. He launched the RC Design Federation earlier this year and will be designing a space in homage to his all-time favorite artist, the Thin White Duke himself, David Bowie.

Kristin Casey + Rick Rifle - Both are familiar faces from shows on HGTV, The Style Network, and TLC. This dynamic (and dare we say, theatrical) duo are designing a tri-level suite in homage to the legendary Frank Sinatra. Martini, anyone?

Lori Dennis + Brook Casey - Lori is the undeniable doyenne of green interior design. Her company, the Dennis Design Group has been designing eco-friendly residential and commercial spaces for the last decade. Brook Casey, a young design phenom in his own right, will join Lori on this project, as they build a space around Alice Cooper.

Jennifer Siegal + Sandra Sharma - Jennifer is a internationally renowned designer who has elevated prefab design to a fine art with the Office of Mobile Design. Sandra Sharma integrated her passion for art and her experience in hospitality design by relaunching BLANKSPACE in Los Angeles this year after completing projects for Wynn Resorts at Wynn Macau and Wynn Encore Las Vegas. The Siegal-Sharma team takes on alternative rock favorites 30 Seconds to Mars.

Check back for more information on each design team and their respective rock stars. Their designs are sure to make the Platinum Legacy Showcase a truly epic experience.