Tuesday, June 9, 2009

Meet the Designers

Music and design are intrinsically related. They're based on the same principles: creating something out of nothing; something that elicits an emotional response; something memorable. Both require creativity and talent. And the Platinum Legacy Showcase brings the best of both together.

REthink Development has assembled a 'rock star' (pun intended) cast of designers to be part of the Platinum Legacy Showcase. The mission? Interpret music through design, melding musical creativity with a three-dimensional space. Designers have been asked to select an artist from the long list of stars who have recorded at Cherokee Studios and build a compelling, mind-blowing space based on their specific music and character. We're talking homage to, and not mausoleum for.

Joining the team to transform the Lofts @ Cherokee Studios into a living, breathing design interpretation of music are:

Rogerio Carvalheiro - Rogerio has worked with and been strongly influenced by design luminaries such as Julie Eizenberg, Arthur Erickson, and most recently, Philippe Starck. He launched the RC Design Federation earlier this year and will be designing a space in homage to his all-time favorite artist, the Thin White Duke himself, David Bowie.

Kristin Casey + Rick Rifle - Both are familiar faces from shows on HGTV, The Style Network, and TLC. This dynamic (and dare we say, theatrical) duo are designing a tri-level suite in homage to the legendary Frank Sinatra. Martini, anyone?

Lori Dennis + Brook Casey - Lori is the undeniable doyenne of green interior design. Her company, the Dennis Design Group has been designing eco-friendly residential and commercial spaces for the last decade. Brook Casey, a young design phenom in his own right, will join Lori on this project, as they build a space around Alice Cooper.

Jennifer Siegal + Sandra Sharma - Jennifer is a internationally renowned designer who has elevated prefab design to a fine art with the Office of Mobile Design. Sandra Sharma integrated her passion for art and her experience in hospitality design by relaunching BLANKSPACE in Los Angeles this year after completing projects for Wynn Resorts at Wynn Macau and Wynn Encore Las Vegas. The Siegal-Sharma team takes on alternative rock favorites 30 Seconds to Mars.

Check back for more information on each design team and their respective rock stars. Their designs are sure to make the Platinum Legacy Showcase a truly epic experience.

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